I'm a digital marketing and CRM operations specialist with 6+ years turning underused databases, unoptimized ad spend, and nonexistent web presence into measurable revenue. I've generated USD 10,000+ in tracked campaign revenue, grown a 6,000+ contact database into 200+ targeted campaigns, and taken multiple businesses from zero online presence to page-one Google rankings and 50%+ improvements in local search visibility, usually as the only person owning the channel end to end.
I specialize in CRM & email marketing, Google Ads, SEO, and Website builds using WordPress, Wix, and Shopify, and I measure everything against revenue and search performance, not vanity metrics. The case studies below show exactly how.
Period: December 2024 – January 2026 | Role: Digital Marketing & CRM Specialist
THE SITUATION
iTey Store had accumulated a customer database of over 6,000 contacts that was essentially dormant. Contact records were unsegmented, deliverability was degrading, and a meaningful share of outbound messaging was reaching people with no purchase intent, which generated spam complaints and irrelevant inbound calls that consumed team time. There was no lifecycle programme and no reporting tying email activity to revenue.